Comprehensive Design & Troubleshooting
Simply put, an infographic delivers information with a visual that is primarily art and graphics—with few words. It speaks visually to your audience, showing them what you are trying to communicate.
Did you know that approximately 70% of all our body's sensory receptors reside in the eyes? Furthermore, did you know that as much as 90% of all the information currently stored in our brains probably came to us through our eyes? This is what makes art and infographics so valuable when communicating to others. We communicate and learn visually.
Your client: Western Technical College's Sustainability Team
Your posters will be hung around Western's campus. We want to educate and inform our faculty, staff and students on ways we can, and are, integrating sustainability into our college's culture.
- Your team will design one infographic poster with 5–10 educational facts about your subject.
- Your team will choose its topic together, in class
- You infographic size: 22"wide x 27.375" tall
- See the full 2' x 3' poster template here: sustainability_poster_template.zip
- Software: Use Illustrator, draw in vector, CMYK, 300 ppi
- Presentation: Present your poster with Behance
Mid-project group self-evaluation
How is your group working together? As a group, discuss these areas and make sure everyone is happy. If you have concerns discuss them sooner—verses later. Don't wait for things to build up and you get frustrated. If you team member has a concern listen to them. They try to help fix it. Solve your issues together.
- What praise do you have for your team members? Try to mention 1–2 specific areas that you feel they do well.
- Is your work getting done?
- Does everyone feel they are an equal partner? Are your ideas being heard?
- Is someone being too bossy? Too assertive?
- Is someone not pulling their weight? Or being too quiet?
- Are you unhappy with your group's design? Should you rethink your layout? Your factoid categories? Your illustration style?
- What else do you want to discuss?
You will work in small teams. We will draw numbers out of a hat to pick teams.
Your first team project will be to research and report to class what makes a great infographic poster. You'll do this in class, together.
Follow a design process
- Define your project's objective
- What does your customer want?
- What is your message?
- Who is your target audience?
- Find inspiration
- Research the competition
- Research what other designers are doing
- Find trends in design, type, colors, photos, and art styles
- Find a real guide or template to use
- Sketch your ideas
- Present your work
- Critique - get feedback
- Adjust your design as needed
- Reflect on your design and feedback
Topics to choose from
One team per topic. If two teams want the same topic we'll flip a coin for it.
- Western's current energy reduction campaign
- Greening America's schools - costs and benefits
This topic discusses building greener, more sustainable schools in America.
- How to save energy in the classroom
- How to save water at school
- How to reduce municipal solid waste in your city and home
- How to reduce vampire loads
- How to save energy anywhere - home, school, & work
- How to reduce water use at home
- How to reduce water use in your yard
- What Impact Does Recycling Have on the Environment?
- How does biking effect the environment?
- How does sustainability fit into healthcare?
- What is climate change?
- How is climate change affecting the Driftless region?
- How does our diet affect the environment?
- Why are farmer’s markets good for our health, the economy, and the planet?
- What should I know about chemicals and plastics in my house?
- What’s so bad about bottled water?
- Western is a Tree Campus USA school. Why are trees in the city important?
- Pollinators: what are they, why are they important, and how do we help them?
- Landscaping for sustainability
- Benefits of spending time outdoors
- Climate change and health
- Where does our water come from and where does it go?
- What is the green economy?
- How does home gardening help the environment?
- What does a sustainable home look like?
- Infographics (Behance)
Challenge yourself to make your poster infographics heavy! Try to use as little type as possible. This makes for a more interesting and informative poster.
Remember what makes a great infographic poster
- Small chunks of information
- Mostly graphics, few words
- One emphasized header and or fact
- Branded with a consistent, contemporary, illustration style
- Consistent background design
- Branded with a consistent typeface and color scheme
(Optional: use Western's Raleway and Oswald typefaces)
(click each image for full poster)
Average / Poor Examples