Comprehensive Design & Troubleshooting
Social Media Graphics
The rise of social media brought with it the need for social media graphics. Many graphic designers are asked to create graphics and banners for their company's social media sites.
These graphics include:
- New employee announcements
- We're hiring!
- Join us for our open house
- Product launches
- Good will or charitable affiliations the company enjoys
- Landing a new account
- Launching a new website or app
The list is endless. In a recent study I conducted social media graphics were the third most frequent project designers reported working on.
- Complete the in class group research
- Your message: Promote mixed recycling
- You will design: Design three social media graphics featuring your mixed recycling sign graphics.
Design one each for facebook's news feed, one for twitter, and one for instagram. All three will be a different size.
- Size: Sprout Social has a great website that features up-to-date sizes for the most popular social media graphics. (http://sproutsocial.com/insights/social-media-image-sizes-guide/)
- Size: design at 3 times the final size (example: facebook graphic is 1200 x 630 pixels, make your document/page 3600 x 1890 pixels) You can size it down when you're done. This way you'll have a high res version to print for your portfolio)
- Software: Use Photoshop or Illustrator, RGB, 72 ppi
- Presentation: present to class using Behance
In class we'll break into groups and you'll research social media best practices
- Open your own social media accounts and see what everyone else is doing
- Visit company's social media pages and see what tey are doing
- Type, art, photos, colors, logos, brand assets—How do they use them?
- What messages are the sending with their email blasts?
- Create a list and your group will report your findings to class
Follow a design process
- Define your project's objective
- What does your customer want?
- What is your message?
- Who is your target audience?
- Find inspiration
- Research the competition
- Research what other designers are doing
- Find trends in design, type, colors, photos, and art styles
- Find a real guide or template to use
- Sketch your ideas
- Present your work
- Critique - get feedback
- Adjust your design as needed
- Reflect on your design and feedback