Chapter Books
Ellie Anders 1
Darien - Book 1
Darien - Book 2
Hope's Melody
2166

Puzzles
Pitch In
Art Class
Octopus
Space Ride
Prairie Dogs
Surfing Robots
Fruit Stand

Children's Books
My Perfect Friend?
Very, Very, Afraid!
Over the Under
Trouble finds ME
Edrick - Book 1
Edrick - Book 2

Products
Jane's Jelly
Mike's Lemonade
Birdhouses 1
Birdhouses 2
Daisies
Banners
Wally the bear
Furniture

Portrait & Fine Art
JFK Portrait
Rainbow Trout
Buildings
Nurturing

Design
Windhill Books
Western GD
Infographics
Typeface Design
Earnhardt Jr
Gift Tins

Portfolio

Western's Graphic Design Department

Brand Identity and Marketing Material

This brand identity was created for Western Technical College's graphic design program where I teach design, Illustration, and web design. We need a strong, identifiable brand to demonstrate to our students that we take our work seriously—and we know how to do what we teach.

My goal was to create a professional and sophisticated look that would be timeless. A logotype had been used in the department before, so I felt the simplicity of it would work well when used with other art and photo elements. It also seemed to work well in a variety of different layouts and marketing products.

I chose the dark gray because of the sophistication it offers and orange because it's a creative and inspiring color. I like how the two work together. I planned to feature a lot of colorful student artwork on our department website, so I thought neutral colors would work best and not compete for attention.

As for the illustration, I was trying to create an image that would represent the essence of our industry. The "gear head" image is what I came up with. I liked the organic feel of the drawing and how it symbolized natural hand skills and creativity.