The Meaning of Blue
Blue is the most liked color among women and men. Men especially prefer blue. Blue symbolizes reliability, protection, trustworthiness, respect, loyalty, fidelity, integrity, dependability, classicism, and confidence. Police officers often wear blue uniforms to command respect, demonstrate authority, convey a peaceful and calm personality, and to help calm those they interact with.
Blue is the most acceptable color for business and political attire. Men and women in positions of authority wear blue to garner respect and to show those they lead that they are approachable and not aggressive or threatening. Since most interactions with blue are positive, it is a popular color for packaging. The positive words consumers associate with blue are transferred to the product packaged in it. A consumer that is apprehensive about an expensive purchase of a car, furniture, or clothing, will usually choose to buy the color blue because of its permanence and stability. Blue is not a trendy color, so it is less likely to go out of style.
Darker blues symbolize better ancestry, heritage, and higher social status. The term “blue blood” comes from the Moors in Spain who thought that their blood was bluer in color than that of people with a mixed ancestry. This thinking was also prevalent in ancient Egypt. Ancient Egyptian women painted blue varicose veins on their legs because they symbolized beauty and royalty in their culture (Sutton & Whelan, 2004).
Products packaged in bright or light blue are also associated with a sweet taste. Certain brands of sugar packets found in restaurants are packaged in light blue.