Project 1 - Brandmark
You will design a brandmarks for one of the companies below (or choose your own).
Step-by-Step Directions
- Choose a company profile from the list below
- Chaé
Organic Pet Shampoo
A company selling and marketing organic shampoo designed specifically for pets. Only natural, organic ingredients are used in the manufacturing of this product.
Target Market: Women, 18–65 years, usually have children, pet lovers, sensitive to environmental issues, The client sees “natural” and “environmental-friendly” as their greatest marketing asset to their customers.
Marketing Products Needed:
• Logo
• Packaged Product (bottle/container and label)
• 2-sided Brochure (custom shape)
Copy: All Organic • Natural Shampoo • Toxic-Free - Pinocchio’s Children’s Theatre
Children’s theatre offering plays and live theatre for a community of families and children.
Target Market: Children, 3–14 years, who love wonder, adventure, and having fun.
Marketing Products Needed:
• Logo (for theatre)
• Opening night poster for a specific play (you choose which play)
• T-shirts for a specific play (you choose which play)
Copy: • Real adventure • Where stories come to life! - Orion
Day Spa and Salon
They offer everything to pamper yourself, reduce stress and rejuvenate your spirit. Services include massage, relaxation bathing in mud, steam, or chocolate, body wraps, detoxification treatments, energizing outdoor retreats, facials, organic and natural face-lifts, and they also do nails, hair, and an organic make-up session.
Target Market: Women, 15+, stressed homemakers, working mothers, and anyone who just needs to “get-away.”
Marketing Products Needed:
• Logo
• 2-sided brochure (custom shaped)
• Advertisment (single-page for a magazine)
Copy: • It’s not just how you look, it’s how you feel • Take the world off your shoulders • Let your beauty flow - Bouque
Upscale, fine dining restaurant offering a unique culinary experience directed by a world-renowned Chef.
Target Market: Customers looking for memorable dining experience for a special night out. Could be for an anniversary, engagement, birthday, graduation, first date, etc.
Marketing Products Needed:
• Logo
• Advertisement (single-page for a magazine)
• Web site home page, or, Menu cover
Copy: • Live, Love, Celebrate! • Food like you’ve never tasted • Share your special night with us - Solaris
A company promoting the use of Solar Energy.
They advocate for the Earth and the positive aspects that solar energy can have on the environment and our energy consumption.
Target Market: Children, students, families, organizations, companies, and people who deeply care about the environment and advancing the planet’s knowledge of solar energy. Their main goal is to educate people on the advantages and hopeful future of solar energy.
Marketing Products Needed:
• Logo
• Poster
• Brochure (2-sided, custom shaped)
Copy: • A cleaner future for our children • Smart Choices, Smart Future. - Hudson Park Zoo
A zoo in an inner-city featuring many different types of animals and exhibits—primarily used to educate children and local families on the animal world we share our planet with.
Target Market: Children and families wanting to learn more about the animals and the world they live in. Schools and people wishing to donate to the zoo are also targeted.
Marketing Products Needed:
• Logo
• Web site
• Exhibit Poster/Name Cards (with brand look and zoo logo)
Copy: • Bringing worlds together • Educate children to make a difference - Skateboarding Company
A company making, branding and selling skateboards to all levels of skatboarders.
Target Market: You choose
Marketing Products Needed:
• Logo
• Print: You Choose
• Web site, or something else you choose
Copy: • You choose - Vineyard/Wine maker
Vineyard that makes and bottles wine for sale
Target Market: You choose (adults only please). : )
Marketing Products Needed
• Logo
• Wine Bottle and label
• Print: You choose
Copy: You choose - Furniture Company
A contemporary furniture company making and selling quality, solid wood furniture.
Target Market: You choose
Marketing Products Needed
• Logo
• Advertisement (single-page for a magazine)
• You choose
Copy: You choose - Flower Shop
A local grower and flower designer selling quality flowers, bouquets and arrangements for weddings, parties, special events, graduations, funerals, etc.
Target Market: You choose
Marketing Products Needed:
• Logo
• Brochure (2-sided, custom shaped)
• You choose
Copy: You choose - Hand in:
- 10 B/W Thumbnail Sketches (marker or pencil)
- 2 Color Comps (in marker or in Adobe Illustrator)
- 1 Color Tight Final Comp (in marker or in Adobe Illustrator)
You will also present your work to the class and me, for critique, during these steps.
Review Presenting and Critiquing guidelines
