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Project 2 - Logotype

You will design a visual logotype for a company or organization.

 

logotypes

Step-by-Step Directions

  1. Choose a new company profile from the list in Project 1 (or choose your own)
  2. Hand in:
    • 10 B/W Thumbnail Sketches (marker or pencil)
    • 2 Color Comps (in marker or Adobe Illustrator) (approx. 3" x 3")
    • 1 Color Tight Final Comp (in marker or Adobe Illustrator)

     

10 thumbs brandmark

 

2 comps brandmark

 

1 final logotype

You will also present your work to the class and me, for critique, during these steps.

Review Presenting and Critiquing guidelines

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