Project 1 - Logo
You will design a logo for one company. Choose from one of the profiles below:
- Laurel Park Aquarium, an aquarium with all sorts of aquatic life, targeting families
- Francisco's Sub Shoppe, an upscale sub sandwich shop, targeting a large city's population
- Chaé, an organic pet shampoo targeting woman and men, 25–45
- Pinocchios, a local children's theatre targeting parents and children.
- Waverly, A school for the blind, targeting families with vision-impaired children ages 2–10
- Wellingtons, a fine chocolatier selling expensive chocolates, targeting women, 35–65
- Kobelco, a heavy equipment manufacturer, targeting males 45–65
- Ice Cream Dream, a retail store selling quality ice cream, targeting families with children
- "you choose the name" An upscale salon and day spa, targeting women, 25–65
- "you choose the name" A hydroelectric power company, targeting investors, 45–65
- "you choose the name" A electric car company, targeting eco-friendly men and women, 25–35
- "you choose the name" A local syphony orchestra, targeting men and women, 45–75
- "you choose the name" A household power tool manufacturer, targeting women, 25–50
- "you choose the name" A public Library, newly remodeled, targeting the local community
You cannot design a logo for the following companies/industries:
- Yourself
- Skateboarding
- Music promotion
- Band, artist, artisian, photographer, or singer
- Video games or gaming of any kind
- Comic books, animation, or graphic novels
Logo Elements
Your logo should have a brandmark and a logotype--working together—harmoniously : )
More great logo samples to get your creativity flowing:
Brandmark
Logotype
Progressive Thumbnailing
Don't delete any ideas—save them by progressively sketching (thumbnailing) your ideas until you get what you want. By saving all of your ideas, you can go back and review past ideas and concepts that may still be worth using. It also helps to see where you have been—moving forward, you can prove old ideas right or wrong.
Logos
Here are progressive logo concepts for a coffee retailer's logo. These are only 16 out of approx. 50 thumbs I did for this logo.
Notice how I became disenchanted with the direction I was heading, so I tried something completely different. I didn't like that either, so I went back to my original idea and developed it into something I really liked.
Here are progressive logo concepts for an environmental logo. I started with type, they began designing art elements to represent the elements of the Earth, next I tried them in different variations, then joined them with type.
Logo Design Process
Clover Road offers a great inside look at how they created a logo for a water energy company.
Step-by-Step Directions
- Choose one company from the list above
- Research your competition—what do their logos look like?
- Start sketching ideas (thumbnails)
- Choose 3 of your best thumbnail sketches and make 3 color roughs
- Choose your best color rough (with group and class input) and make one final logo
- Hand in:
- 20 B/W Thumbnail Sketches (marker or pencil)
- 3 Color Roughs (in marker or Adobe Illustrator)
- 1 Color Tight Final Comp (in marker or Adobe Illustrator)
You will also present your work to the class and me, for critique, during these steps.
Logo Design - More Student Work
Here is an example of thumbnails sketched by hand and the rest done in Adobe Illustrator.
Barbara Oehninger
You will also present your work to the class and me, for critique, during these steps.
Review Presenting and Critiquing guidelines