Design Fundamentals

Project 4 - Infographic Poster


1. Introduction

What is an Infographic? Simply put, and infographic delivers information with a visual that is primarily art and graphics—with little or no words. It speaks visually to your audience, showing them what you are trying to communicate instead of telling them or having them read too many words in a PowerPoint.

2. Examples

Student examples




















Needs improvement
While one could argue that these are infographics, they're not the best examples. They have too much type, and not enough art that tells the story of the data. Challenge yourself to improve upon a simple list of data and one graphic.

As for the pizza toppings graph, it's a nice depiction of the data, but the design is not the best and the type is difficult to read on the gingham tablecloth.


3. Learn more

Wikipedia: Infographics
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.[1][2] They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.[3][4] The process of creating infographics can be referred to as data visualization, information design, or information architecture.

Infographics have been around for many years and recently the increase of a number of easy-to-use, free tools have made the creation of infographics available to a large segment of the population. Social media sites such as Facebook and Twitter have also allowed for individual infographics to be…(read more)

4. Apply it

Design Project
Apply your new knowledge with a real design project. Your goal is to design an 11"x14" infographic poster. Choose from the list of projects below. Each project contains a certain amount of data that you will simplify, clarify, and deliver with your poster's infographics.

Be as clear as possible. Use only enough information to clearly deliver your message. If you use too much you may clutter the message. Use too little, and you may not provide enough data to effectively communicate your message. Sound difficult? It is. That's why graphic designers are called expert visual communicators.

Did you know that approximately 70% of all your body's sensory receptors reside in your eyes? Furthermore, did you know that as much as 90% of all the information currently stored in our brains probably came to us through our eyes? This is what makes art and infographics so valuable when communicating to others. We communicate and learn visually.

Potential data themes to choose from (or choose your own)

  1. Top Ten Foods with antioxidant power
    Source: (

  2. Top Ten Social Media Web Sites
    (Estimated Unique Monthly Visitors)
    1. Facebook 750,000,000
    2. Twitter, 250,000,000
    3. LinkedIn, 110,000,000
    4. Pinterest, 85,500,000
    5. MySpace, 70,500,000
    6. Google Plus+, 65,000,000
    7. DeviantArt, 25,500,000
    8. LiveJournal, 20,500,000
    9. Tagged, 19,500,000
    10. Orkut, 17,500,000
  3. How many graphic design job openings are there in 5 major Wisconsin cities? (hint:
  4. What are the five most popular pets in American households? (research on your own)
  5. How does the average American worker spend their 8-hour work day? (research on your own)
  6. What are American's Favorite Foods (research on your own)
  7. What are the benefits of eating organic food? (research on your own)
  8. What types of people use public transportation? (research on your own)

You may choose your own categories too.


OPTIONAL - Build and present your project on - build it as you go through the design process. This is what your Behance presentation should look like: Example Behance Presentation

What's Due

  • 10 B/W Thumbnail Sketches (marker or pencil)
    (2" tall or wide)
  • 1 Color Rough (marker or Adobe Illustrator)
    (6"-8" tall or wide)
  • 2 critiques in class
  • 1 Final Design (in marker or Adobe Illustrator)
    (10"-12" tall or wide)

5. Evaluate it

We'll evaluate your design work using these learning outcomes (also on this project's evaluation sheet):

  • Are you designing effective marketing and advertising material?
  • Are you appropriately using design software?
  • Are you following a design process?
  • Are you practicing legal & ethical standards?
  • Are you explaining and selling your creative solutions?