Week 13 - Design Analysis: Print and Web Advertisements

By CRAIG KUNCE

Print ad samples: (www.adsoftheworld.com)

Divide into groups of 2–4 students.

Google Research

• 2 groups research print, 2 research web
• 10 do's and 10 don't of print or web advertisement design

Each group finds and presents:

• 2 Good samples: What works? Type, Art, Color, Layout, photo direction, Target Market?
• 2 Poor samples: What doesn't work? Why are these poor samples?

• Email me your findings: kuncec@westerntc.edu

• Groups are to create a visual and present their finding to the class. All must speak.