Art & Photos
Photo Direction and Cropping
Just like refraining from using type set directly on the computer, I challenge you to refrain from using stock photography in its original form. Unless you have hired a photographer and personally directed the photo shoot, I would suggest carefully analyzing your photographs to see how they can be cropped to best fit your needs.
Below are examples of a stock photograph and how it can be re-sized and cropped to change how it effects you layout and design. Changes include:
- Moving an element to the front by slightly cropping its edges
- De-cluttering a busy background by enlarging the photo and cropping out extra elements
- Creating a more emphasized and abstract shape to grab the reader's eye and attention
- Moving or changing the emphasis of the primary element (or other elements)
- Adjusting the visual hierarchy of your elements
- Changing the "white space" available to place your other design elements (headline, copy, art, logos, etc.)
- Adjusting your photo to utilize the "Rule of Thirds."