Week 15 - Design Analysis: Direct Mail and Email Marketing

By CRAIG KUNCE

Divide into groups of 2–4 students.

Google Research

• 2 groups research direct mail, 2 groups research email marketing
• 10 do's and 10 don't of direct mail or email marketing design

Each group finds and presents:

• 2 Good samples: What works? Type, Art, Color, Layout, photo direction, Target Market?
• 2 Poor samples: What doesn't work? Why are these poor samples?

Samples

• Direct mail samples
• Email marketing samples

• Email me your findings: kuncec@westerntc.edu

• Groups are to create a visual and present their finding to the class. All must speak.