Design Fundamentals

Weekly Due Dates & Agendas

By CRAIG KUNCE

I'll be your instructor for this course. These links will help you get to know me better. See you in class!

 

                

Week 1 -- 9/5/17

Monday is a Labor Day Holiday

First Class Meeting (2 hrs)

  • Syllabus & Website
  • Topic: Creativity (inquiry-based lesson)
  • Create a dropbox.com, or another web service account to backup your work

Second Class Meeting (2 hrs)

  • Icon tutorial
    • Illustrator tutorial - Creating icons
  • Introduce Project 1 - Iconography
Week 2 -- 9/11/17

First Class Meeting (2 hrs)

  • Topic: Message and Audience
  • Topic: Layout, Concept and Style
  • Work on your icons

Second Class Meeting (2 hrs)

  • Critique as a class: Icons 10 thumbs and 2 roughs - (face-to-face) In class only
  • Work on your icons
Week 3 -- 9/18/17

First Class Meeting (2 hrs)

  • Topic: Typography
  • Introduce fontsquirrel.com - Hot fonts, identifier, download and install
  • Topic: Art and Photos
  • Work on your icons

Second Class Meeting (2 hrs)

  • Due: Present final 6 icons to class in groups
  • Introduce Behance. Create your own account and upload your icons project if you like it. Show your thumbs, roughs, and finals. Write an informative description too. You'll use these for your graphic design first-year reviews.
  • Banner tutorial
    • Illustrator tutorial - Creating a banner
  • Introduce Project 2 - Pole Banner Design
    • What makes a good banner? What holds a banner suite together?
    • Stock Photography - Your Choices
    • Work on your banners
Week 4 -- 9/25/17

First Class Meeting (2 hrs)

  • Topic: Color & Adobe Color
  • Topic: Chunking
  • Work on your banners

Second Class Meeting (2 hrs)

  • Work on your banners

Week 5 -- 10/2/17

First Class Meeting (2 hrs)

  • Creativity-Boosting Exercise 1 - Progress Report

Second Class Meeting (2 hrs)

  • Critique as a class: Pole Banners 10 thumbs and 2 color roughs - (face-to-face) In class only
Week 6 -- 10/9/17

First Class Meeting (2 hrs)

  • Topic: Principles of Design (Emphasis, Unity, Balance, Rhythm)
  • Topic: Elements of Design (line, shape, texture, space, motion, value)
  • Behance Specs

Second Class Meeting (2 hrs)

  • Work on your banners
Week 7 -- 10/16/17

First Class Meeting (2 hrs)

  • Topic: Packaging Analysis (Great Packaging Examples)
    In Groups, analyze the marketing material and present your findings to class

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Due: Present final Pole Banner design to class
  • Be prepared to answer these questions about your 3 banners
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
  • Optional: Upload your banner project to your Behance portfolio. You'll use it in your first-year review.
    Show your thumbs, roughs, and finals. Write an informative description.
  • Introduce Project 3 - Website and Mobile Site Design
    • What makes a good website?
    • Work on your website
Week 8 -- 10/23/17

First Class Meeting (2 hrs)

  • Topic: Website Analysis (Website design tips and tricks)

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Work on your website design
Week 9 -- 10/30/17

First Class Meeting (2 hrs)

  • Topic: Web Ads Analysis (Great Web Ads Examples)
    --OR-- Downtown signage analysis, as weather permits
    In Groups, analyze a trio of web ads and present your findings to class

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Critique as a class: Website 10 thumbs and 2 color roughs - (face-to-face) In class only
Week 10 - 11/6/17

First Class Meeting (2 hrs)

  • Creativity-Boosting Exercise 2 - Progress Report

Second Class Meeting (2 hrs)

  • Work on your website design
Week 11 -- 11/13/17

First Class Meeting (2 hrs)

  • Topic: Online Newspaper Analysis
    In Groups, analyze an online newspaper (and it's mobile version) and present your findings to class

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Due: Present final Website and Mobile design to class
  • Be prepared to answer these questions about your website design
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
  • Introduce Project 4 - Infographic Poster
Week 12 -- 11/20/17

First Class Meeting (2 hrs)

  • Topic: Menu Analysis
    In Groups, analyze a printed restaurant menu and present your findings to class

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Work on Infographic poster
Week 13 -- 11/27/17

First Class Meeting (2 hrs)

  • Topic: Brochure Analysis
    In Groups, analyze a brochure and present your findings to class

    Answer:
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
    • What would you change to make it better?

Second Class Meeting (2 hrs)

  • Critique as a class: Infographic 10 thumbs and 1 color roughs - (face-to-face) In class only
  • Work on Infographic poster
Week 14 -- 12/4/17

First Class Meeting (2 hrs)

  • Work on Infographic poster

Second Class Meeting (2 hrs)

  • Work on Infographic poster
Week 15 -- 12/11/17

First Class Meeting (2 hrs)

  • Creativity-Boosting Exercise 3 - Progress Report
  • Work on Infographic poster

Second Class Meeting (2 hrs)

  • Due: Present final Infographic to class
  • Be prepared to answer these questions about your infographic poster
    • Message: What is being communicated?
    • Audience: Who is the message intended for?
    • Style: How is the design themed? The brand? 1950s? Natural/organic?
    • Grid: Draw the layout grid used to create the design layout.
    • Typefaces: How many different typefaces are used? Can you name them?
    • Color Scheme: Name the color scheme used.
    • Art & Photo direction: Art or photos? Close-ups? Family? Couples?
    • Principles: How is Emphasis, Unity, Balance, and Rhythm used?
  • Optional: Upload your infographic poster project to your Behance portfolio—if you like it (which I hope you do). Show your thumbs, roughs, and finals. Write an informative description.
  • Final Grades