Email Blasts with Mail Chimp

By CRAIG KUNCE

Email marketing strategies are great, but they need to be put into a visual form that delivers the message along with your brand. This is where the graphic designer takes over and shines.

I create my email blasts using Mail Chimp's online web interface. There are a few tricks I've learned along the way that I'll share in class.

 

Creating an E-mail Blast with Mail Chimp

  1. Open a Mail Chimp email marketing account.
  2. Next, I create a campaign and use Mail Chimp's web interface to design it. Here's what mine looks like:

    mail chimp email blast sample

  3. Remember, focus each email on one thing. Less is more. Then set them into action.
    - Show them your brand so they know it's you
    - Show/tell them one thing
    - Educate them on your one thing
    - Show them how/where to get your one thing
    - Allow them to share it
  4. Mail Chimps templates use certain file sizes. Here's a link to their specs webpage:
    Mail Chimp Image requirements for Templates
  5. Here's a sample email I use and the image sizes. Note that most templates and emails are set at a standard 600px wide. Length is flexible. I double the pixel width for use on high-definition displays



  6. I place a call-to-action on my website to get customers to sign up for emails. This is the form that mail Chimp provides.

    email blast signup

  7. After a customer signs up, Mail Chimp manages my email list. They track who opens my emails, who clicks on links inside my emails, who bounces, and who unsubscribes.

 

To my students: create three branded email blasts for a company of your choice. Test them to your email and screen-capture them. Now you have a email blast suite to show off in your portfolio.

I hope this tutorial helps you and your business on your way to reaching your customers with e-mail marketing. If you can learn to create the e-mail blasts by yourself, with Mail Chimp's help, the cost of this advertising is virtually free. Great price!