Graphic Design & Marketing
Project 1 - Packaging Dieline Template & Mockup
New cardboard/paperboard packaging for an existing product
Create a brand new, 3-dimensional, packaging design for an existing product currently sold in stores
- Go to the store and buy a product (less than $10) that you think needs a new package design—find a really poor design.
- Choose a unique die template to package your product. Or use the existing packaging and update/alter it.
- Choose packaging that when de-constructed, fits on an 12x18 sheet with bleed
- You may also find your own template online.
- Remember form and function.
- It must look good and advertise/merchandise/protect/ship the product.
- Be Green! Reduce your packaging to the minimum required.
- Make it easy to open too.
- I opened up and flattened the packaging box for my product. I then used a black piece of paper for the background and scanned it in. Use the color printer, it's very efficient! I'll show you how.
- Then, I created a vector die line by tracing the edges and folds in Illustrator
(Sample: tabasco_dieline.pdf )
- I put each line style on a separate layer
- Use a scissors to cut out your box—only cut the solid pink/red lines all the way through (not the dashed red lines). Cut straight so it looks professional.
- I would recommend NOT using an x-acto knife. A scissors works just fine and it's safer.
- Then, score your fold lines with a bone folder or a penny/nickel edge.
- Score on the top of the fold (the front of your printed sheet).
- Next, put double-sided tape on your glue areas and assemble your box.
- Place your product in the box and see how it fits
- Make any necessary adjustments
- Keep tweaking and reprinting the mock up until it's right