Graphic Design & Marketing

Weekly Due Dates & Agendas

By CRAIG KUNCE

I'll be your instructor for this course. These links will help you get to know me better. See you in class!

 

                

Week 1 -- 9/5/17

Monday is a Labor Day Holiday

Class A

  • Syllabus & Website
  • What does marketing and branding mean to a designer? Consistent delivery and use of a message, type, colors, and art/photos.
  • User experience vs. branding (you need both)
  • Brand Guidelines (discuss examples)
  • Open inDesign and begin creating a brand guidelines book for Western Technical College (InDesign for page layout, 11x8.5, rgb)

Class B

  • Western Technical College Brand Guidelines - Brand
  • Western Technical College Brand Guidelines - Visual Identity: Logo

Week 2 -- 9/11/17

Class A

  • Western Technical College Brand Guidelines - Visual Identity: Color

Class B

  • Western Technical College Brand Guidelines - Visual Identity: Typography

Week 3 -- 9/18/17

Class A

  • Western Technical College Brand Guidelines - Visual Identity: Imagery

Class B

  • Demo: How to create a high-resolution PDF
  • Due: Western Technical College Brand Guidelines PDF

Week 4 -- 9/25/17

Class A

  • Applying the Western Brand - Email Marketing Demo (Mail Chimp)

Class B

  • Create three email blasts in Mail Chimp for Western

Week 5 -- 10/2/17

Class A

  • Create three email blasts in Mail Chimp for Western

Class B

  • Due: three email blasts in Mail Chimp for Western

Week 6 -- 10/9/17

Class A

  • Applying the Western Brand - Social Media Graphics
  • Create three social media graphics for Western

Class B

  • Due: Create three social media graphics for Western

Week 7 -- 10/16/17

Class A

  • Applying the Western Brand - TBD (Brochures, flyers, TV Graphics, Posters)
  • Create Marketing pieces for Western

Class B

  • Create Marketing pieces for Western

Week 8 -- 10/23/17

Class A

  • Create Marketing pieces for Western

Class B

  • Due: Finish Marketing pieces for Western
  • Find a paperboard box to re-design. Bring it to next class

Week 9 -- 10/30/17

Class B

  • Demo/scan original packaging
  • Demo straightening and splicing 2 scans together in Photoshop
  • Demo die cut template drawing in Illustrator
  • Try to complete your final box or label template in illustrator

Week 10 - 11/6/17

Class A

  • Demo: How to score, cut, fold and glue box mock up
  • Demo: Product photography
  • Begin work on your own packaging redesign.
  • Try to complete your thumbs and rough in pencil for the front of your package

Class B

  • Demo: Masking (students, bring your own photo to class to mask along with me)
  • Try to complete the front panel of your package on the computer - as close to final as possible

Week 11 -- 11/13/17

Class A

  • Individual critiques - your packaging redesign

Class B

  • Try to complete your design for two more sides of your box

Week 12 -- 11/20/17

(no classes Thursday and Friday, Thanksgiving Holiday)

Class A

  • Try to complete your design for two more sides of your box

Class B

  • Try to complete your design for two more sides of your box

Week 13 -- 11/27/17

Class A

  • Individual critiques - packaging redesign (The entire box)

Class B

  • Demo: 3D Mock up
  • Refine your final packaging redesign

Week 14 -- 12/4/17

Class A

Class B

  • What to put on Behance
    • Title
    • Description of your project (you write)
    • Pictures of your packaging mock up (as many views as you need to show all sides)
    • Illustrator template
    • Developmental sketches (optional—but employers like them)
    • Design your own branded headers (optional—but they look cool)

Week 15 -- 12/11/17

Class A

  • Follow my Behance page so I can view your final Behance project
  • Due: Present your packaging redesign to class using your Behance page