Graphic Design & Marketing
Weekly Due Dates and Agendas
Week 1: 8/29/13 - 9/6/13
- Syllabus & Website
- What is marketing and branding?
- Begin Project 1: Redesign a packaged product in a box.
Week 2: 9/9/13 - 9/13/13
Class A
- Demo: Photography
- Begin work on your own packaging redesign.
- Choose your dieline template and begin designing
- Use the process that works for you -- however many thumbs and roughs you need - your choice.
Class B
- Demo: Masking
- Work on packaging redesign.
Week 3: 9/16/12 - 9/20/13
Class A
- Demo: 3D Mockup
- Work on packaging redesign.
Class B
- Work on packaging redesign.
Week 4: 9/23/13 - 9/27/13
Class A
- Present a full-size mockup of your packaging design to the class for critique.
(Have at least the front and one side panel fully designed). - 10 minutes per student.
Class B
- Work on packaging redesign.
Week 5: 9/30/13 - 10/4/13
Class A
- Present a full-size mockup of your packaging design to the class for critique.
(Have all six panels fully designed—the entire box). - 10 minutes per student.
Class B
- Work on packaging redesign.
Week 6: 10/7/13 - 10/11/13
Class A
- Work on packaging redesign.
Class B
- DUE: Project 1 - Final packaging redesign.
Present a full-size mockup of your packaging design to the class. - 10 minutes per student
- Be sure to complete your grading sheet to share with class
Week 7: 10/14/13 - 10/18/13
Class A
- Introduce Project 2: Brand Identity Book - (hand out possible ideas for 3 mktg pieces)
- Set up brand identity book in InDesign (12 pages)
- Test print book - duplexed from Print Booklet
- Fold, saddle stitch, trim, and round the corners
Class B
- Complete in Class: brand identity book, pg 1: Researching the Competition
Week 8: 10/21/13 - 10/25/13
Class A
- Complete in brand identity book, pg 2: Brand & Target Market
Class B
- Complete in Class - Groups: brand identity book, pg 3: Brainstorming
- Begin in Class and Homework: brand identity book, pg 4: 16 Logo Concepts
Week 9: 10/28/13 - 11/1/13
Class A
- Work on brand identity book, pg 4: Logo Concepts
Class B
- Work on brand identity book, pg 4: Logo Concepts
Week 10: 11/4/13 - 11/8/13
Class A
- Brand Identity book - Present 16 logo concepts to group for critique
(10 minutes per student, assign a time-keeper) - Introduce brand identity book, Pgs 5–8 & Covers (hand out possible ideas for 3 mktg pieces)
- Brand identity book - Work on page 7: Design 3 covers for a foldable marketing piece
Class B
- Demo: Download a foldable template, print, fold, and trim as a class.
- Brand identity book - Work on page 7: Design 3 covers for a foldable marketing piece
Week 11: 11/11/13 - 11/15/13
Class A
- Brand identity book - Present 2 marketing piece COVER ONLY concepts to class for critique
- Present a PDF of your two cover designs, both on one page.
(10 minutes per student, assign a time-keeper) - Introduce brand identity book, p9, 10 & Covers
- Work on finishing brand identity book
Class B
- Work on finishing brand identity book
Week 12: 11/18/13 - 11/22/13
Class A
- Work on finishing brand identity book
Class B
- Work on finishing brand identity book
Week 13: 11/25/13 - 11/27/13 (Thanksgiving - 28th &29th)
Class A
- Work on finishing brand identity book
Class B
- Work on finishing brand identity book
Week 14: 12/2/13 - 12/6/13
Class A
- Demo how to save as a low-res PDF
- Test print your book this week
- Demo folding, saddle-stitching, cutting, corner-rounding as needed
- Work on finishing brand identity book
Class B
- Project 2 Final Brand Identity Book Due
(Final 12-page Booklet, Foldable Mock-up, Low-res PDF, and grading sheet) - Present Brand identity book to class
Week 15: 12/9/13 - 12/13/13
Class A
- Introduce and begin Project 3: Email Marketing Campaign
- Email Marketing Introduction: (click here)
- Discuss Email Marketing Strategies: (click here)
- Create an html email blast together in class: (click here for tutorial)
Class B
- Create an html email blast together in class
- Project 3 - Finish Email Blast
Week 16: 12/16/13 - 12/18/13 Classes End
- Final grades & course evaluation