Weekly Due Dates and Agendas

By CRAIG KUNCE

Week 0 (begins Wednesday, 8/24/10 -- first 1/2 week of school)

  • Syllabus & Website
  • What is branding?
  • Choosing your client for the first booklet.

Week 1 -- 8/29/10

Class A

  • What is Marketing?
  • Brand Identity book - Pg 1: Researching the Competition & Essential Branding Elements
  • Set up booklet one in InDesign (16 pages)

Class B

  • Brand Identity book - pg 2: Brand & Target Market
  • Brand Identity book - pg 3: Brainstorming
  • Brand Identity book - pg 4: Logo Concepts

Week 2 -- 9/6/10

  • Work on Brand Identity book - Pgs 1– 4

Week 3 -- 9/12/10

  • 1. Brand Identity 1 - Present 16 logo concepts to group for critique (first class)

Week 4 -- 9/19/10

  • Brand Identity 1, Pgs 5–8 & Covers (possible ideas for 5 mktg pieces)
  • 2. Brand Identity 1 - Present final logo to class for critique (second class)
  • 3. Brand Identity 1 - Present pages 1–4 to instructor for review (second class)

Week 5 -- 9/26/10

  • 4. Brand Identity 1 - Present 3 marketing piece concepts to group for critique

Week 6 -- 10/3/10

  • 5. Brand Identity 1 - Present final marketing piece to class for critique
  • Brand Identity 1, p9–12 & Covers

Week 7 -- 10/10/10

  • Demo how to check for errors and save as a PDF
  • Test print student books this week or next

Week 8 -- 10/17/10

  • Demo folding, saddle-stitching, spiral binding
  • Work on brand Identity 1 booklets

Week 9 -- 10/24/10

  • 6. Brand Identity 1 - Final Booklet Due & Presentation to class
  • Introduce brand identity book 2 - (possibly ideas for 5 mktg pieces)

Week 10 -- 10/31/10

  • Work on brand Identity 2 booklets

Week 11 -- 11/7/10

  • 7. Brand Identity 2 - Present 16 logo concepts to group for critique

Week 12 -- 11/14/10

  • 8. Brand Identity 2 - Present final logo to class for critique
  • Work on brand Identity 2 booklets
  • 9. Brand Identity 2 - Present pages 1–5 to instructor for review (second class)

Week 13 -- 11/21/10

  • 10. Brand Identity 2 - Present 3 marketing piece concepts to group for critique

Week 14 -- 11/28/10

  • 11. Brand Identity 2 - Present final marketing piece to class for critique
  • Test print student books

Week 15 -- 12/5/10

  • Demo how to check for errors and save as a PDF
  • Demo folding, saddle-stitching, spiral binding
  • Work on brand Identity 2 booklets

Week 16 -- 12/12/10

  • 12. Brand Identity 2 - Final Booklet Due & Presentation to class
  • Final grades & course evaluation