Page 10 - Applying the Brand to Marketing Material
Choose a third marketing piece to design.
Again, make sure it fits your brand and your brand's target market.What marketing pieces would your customers use and like? Which would reach them based on their lifestyle? Which would increase awareness of your brand and products or services?
Look through the student sample books to get fresh ideas.
Define each marketing piece by answering these questions…
Your booklet page should include a description of: (look at the samples Pila Phool or Mochi for good examples of this information)
- Where will your marketing piece will be used?
- How it will it help reach your target market?
- How much would it cost to make this marketing piece? (if applicable)
- How much will it cost to use this marketing medium? (cost-per-click, monthly fee?)
- How many people would you reach? (if available/applicable)
- Do you know what the response rate is for this type of media? (if available/applicable)
Here are examples of what these pages could look like:
Your Marketing Piece Should Include
- Logo
- Brand colors
- Tagline or a new headline that you write
- Body Copy (where applicable)
- Design elements, art and photos that communicate the brand and its benefits
Place your final design on page 10 of your booklet. Label your page.