Projects - Graphic Design and Marketing

By CRAIG KUNCE

Projects

1. Brand Identity 1 - pg 1: Researching the Competition (25 pts)
2. Brand Identity 1 - pg 2: Brand & Target Market (25 pts)
3. Brand Identity 1 - pg 3: Brainstorming (25 pts)
4. Brand Identity 1 - Present 16 logo concepts to group for critique (25 pts)
   
5. Brand Identity 1 - Present final logo to class for critique (25 pts)
6. Brand Identity 1 - Present 3 marketing piece concepts to group for critique (25 pts)
   
7. Brand Identity 1 - Present final marketing piece to class for critique (25 pts)
   
8. Brand Identity 1 - Final Booklet, Mockup & Presentation to class (200 pts)
   
   
9. Brand Identity 2 - pg 1: Researching the Competition (25 pts)
10. Brand Identity 2 - pg 2: Brand & Target Market (25 pts)
11. Brand Identity 2 - pg 3: Brainstorming (25 pts)
12. Brand Identity 2 - Present 16 logo concepts to group for critique (25 pts)
13. Brand Identity 2 - Present final logo to class for critique (25 pts)
14. Brand Identity 2 - Present 3 marketing piece concepts to group for critique (25 pts)
    
15. Brand Identity 2 - Present final marketing piece to class for critique (25 pts)
    
16. Brand Identity 2 - Final Booklet, Mockup & Presentation to class (200 pts)
    

Total Points 750

Final Grade

A 750–675, B 674–600, C 599–525, D 524–450, F 449–0