Responsive Web Ads


This tutorial shows how I converted my fixed-size image ads to Google's newer responsive AdWords format.

Fixed-size image ads

I use Google image ads to advertise my products. The ads are designed well but they only fit into a certain fixed size on a webpage. Here's an example of a fixed-size image ad. It is 300 x 250 pixels. It doesn't change.

fixed-size image ad


Newer Responsive ads

Google saw the advantage in offering a responsive ad when tablets and phones grew in popularity. So I am trying this newer format.

The responsive ad concept is pretty cool and simple. It may not give you the exact design you want, but I conceded that I would have to give up a little to benefit from the responsiveness. I want my ads to be displayed across all types of devices.

First, Google asks you to enter your ad assets. These include.

  • A short headline
  • A long headline
  • A long description
  • Your business name
  • A url link when the ad is clicked
  • Three images (assets). One rectangle, one square, and one for your logo. These images have to be fairly large (1200 pixels) so they work well on high density screens


Here are the three image assets I used for an ad launching my new children's book:

google advertising assets



Here's where the magic happens. Google assembles your assets to build different size ads for different devices. Here are the results:

google responsive ads


Again, some don't look the best—they're text-heavy. But they are all responsive and they fit what everyone else is doing and getting used to seeing.