Brand Identity Samples

By CRAIG KUNCE

Here are several examples of student brand identities created over the years. The themes range from ice cream shoppes to banks, and wind energy organizations to pet grooming boutiques. Each book is a PDF, click on the image to download and view.

Student: use these books as idea starters. See how each designer before you organized their information and pages. Each book was specifically designed to fit the brand. As yourself what you would change? What would you keep the same? What is really well done?

Each brand identity booklet demonstrates the many steps designers take when creating a new identity for a client. They research, brainstorm, sketch, conceptualize, design, plan, and present. I hope you enjoy them.

Thank you to my students for allowing me to display your work. You inspire me and our new students.