Graphic Design & Marketing
Design Project - Mixed Recycling Signs
I'll be your instructor for this course. These links will help you get to know me better. See you in class!
For this project each student will complete four sign designs for Western's mixed recycling bins.
Communicate clearly and quickly what the bin is for and what should go in it.
Like most good design and signage, pictures communicate more effectively than type. They also transcend language and in most cases, culture. If your images are informative enough you shouldn't need too much type.
Challenge yourself to create a sign that can be understood by a child who can't read.
Four signs you will design
- Mixed Recycling, 18" x 18", full color, CMYK, 300ppi
- Mixed Recycling, 8.5" x 11", full color, CMYK, 300ppi
- Waste, 18" x 18", full color, CMYK, 300ppi
- Waste, 8.5" x 11", full color, CMYK, 300ppi
All signs will be designed in Illustrator or InDesign.
Use for 18" x 18" signs
Use for 8.5" x 11" signs
You must use Western's branded black bar on the bottom
It could be straight, curved, or more decorative to match your design.
Be sure to use Western's official horizontal logo, colors, typeface, branded photos and/or illustrations, repeatable design elements.
Optional - Use Neon Leon
Western's current bin and signage
Include these 6 categories on your posters
Use this image from Waste Management as a guide. You may use photos or illustrations.
I don't think I would include the DO NOT INCLUDE categories.
Learn about Mixed/Single Stream Recycling
Milwaukee, Wisconsin's single stream recycling facility
Waste Management's "What can I recycle" website
Single stream recycling facility in Colorado
Recycling facility visit
Inspirational Illustration styles
What to impress employers? Step up your illustration game and draw like these professionals.
Good examples of single stream signs
All signs are not created equal. We'll discuss the difference in these sample signs together in class.
We'll start with several good examples to get your ideas flowing.
These are good signs because
- Clearly communicate their message
- Use photos or art to quickly deliver the message
- Educate the viewer
- Are nicely designed
- feature developed illustrations (not just quick vector line drawings)
- Use a simple, minimalistic color scheme (notice green is always used)
- Incorporate a brand (some)
These signs are okay, and get the message across, but they aren't designed or illustrated as well as the signs above
These are poor examples that lack organization, clarity of message, or are just poorly designed