Graphic Design & Marketing

UX - User Experience

By CRAIG KUNCE

Apple Example

1999 - iMac introduction commercial

This one's all about Apple. Look at our products. Look at our colors. Look at our new design. No people are shown. No users interacting with their new technology. No testimonials.

The Rolling Stones' "She's a Rainbow" help sell these to the Boomers and Gen Xers.

 

 

2016 - iPhone December commercial

This one's all about the people. How people use the iphone. How they experience it in their lives. How it makes them feel. How it connects people. Only two shots of the iphone. Both are in dark shadows. This is unbranding. Letting the people speak for your product. Apple's getting out of the way of itself.