Front and Back Covers

When the inside of your brand identity presentation booklet is complete, you will design a front and back cover.

Your front cover should include

• Logo or Brandmark
  
• Brand colors
  
• Tagline OR a new headline that you write
  
• Design elements, art and photos that communicate the brand and its benefits
  

Your back cover should include

• Color logo or brandmark
  
• Brand colors
  
• Other elements are optional

Remember: Like the rest of your presentation, your covers should

• Communicate your brand
  
• Differentiate from your competitors
  
• Reach your target market by using appropriate copy, typography, colors, design elements