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Weekly Due Dates and Agendas - Graphic Design and Marketing

Graphic Design and Marketing - Craig Kunce

Week 0 (begins Wednesday, 8/25/10 -- first 1/2 week of school)

  • Syllabus & Website
  • Who are my Group Members?

Week 1 -- 8/30/10

  • What is Branding?
  • What are the "Essential Branding Elements?"
  • Set up booklet one in InDesign (16 pages)
  • Brand Identity 1, p1 & 2

Week 2 -- 9/7/10

  • Brand Identity 1, p3 – 5

Week 3 -- 9/13/10

  • 1. Brand Identity 1 - Present 16 logo concepts to group for critique (first class)
  • 2. Brand Identity 1 - Present final logo to class for critique (second class)

Week 4 -- 9/20/10

  • Brand Identity 1, p6–8 (possibly ideas for 5 mktg pieces)
  • 3. Brand Identity 1 - Present pages 1–5 to instructor for review (second class)

Week 5 -- 9/27/10

  • 4. Brand Identity 1 - Present 3 marketing piece concepts to group for critique
  • 5. Brand Identity 1 - Present final marketing piece to class for critique

Week 6 -- 10/4/10

  • Brand Identity 1, p9–12, & Covers

Week 7 -- 10/11/10

  • Brand Identity 1 - Test print all student booklets, fold and saddle-stitch.

Week 8 -- 10/18/10

  • Work on brand Identity 1 booklets

Week 9 -- 10/25/10

  • 6. Brand Identity 1 - Final Booklet Due & Presentation to class
  • Introduce brand identity book 2 - (possibly ideas for 5 mktg pieces)

Week 10 -- 11/1/10

  • Work on brand Identity 2 booklets

Week 11 -- 11/8/10

  • 7. Brand Identity 2 - Present 16 logo concepts to group for critique
  • 8. Brand Identity 2 - Present final logo to class for critique

Week 12 -- 11/15/10

  • Work on brand Identity 2 booklets
  • 9. Brand Identity 2 - Present pages 1–5 to instructor for review (second class)

Week 13 -- 11/22/10

  • 10. Brand Identity 2 - Present 3 marketing piece concepts to group for critique
  • 11. Brand Identity 2 - Present final marketing piece to class for critique

Week 14 -- 11/29/10

  • Brand Identity 1 - Test print all student booklets, fold and saddle-stitch.

Week 15 -- 12/6/10

  • Work on brand Identity 2 booklets

Week 16 -- 12/13/10

  • 12. Brand Identity 2 - Final Booklet Due & Presentation to class
  • Final grades & course evaluation
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