Weekly Due Dates and Agendas - Graphic Design and Marketing
Graphic Design and Marketing - Craig Kunce
Week 0 (first 1/2 week of school)
- Syllabus & Website
- Who are my Group Members?
Week 1
- What is Branding?
- What are the "Essential Branding Elements?"
- Set up booklet one in InDesign (16 pages)
- Brand Identity 1, p1 & 2
Week 2
- Brand Identity 1, p3 – 5
Week 3
- 1. Brand Identity 1 - Present 16 logo concepts to group for critique (first class)
- 2. Brand Identity 1 - Present final logo to class for critique (second class)
Week 4
- Brand Identity 1, p6–8 (possibly ideas for 5 mktg pieces)
Week 5
- 3. Brand Identity 1 - Present 3 marketing piece concepts to group for critique
- 4. Brand Identity 1 - Present final marketing piece to class for critique
Week 6
- Brand Identity 1, p9–12, & Covers
Week 7
- Brand Identity 1 - Test print all student booklets, fold and saddle-stitch.
Week 8
- Work on brand Identity 1 booklets
Week 9
- 5. Brand Identity 1 - Final Booklet Due & Presentation to class
- Introduce brand identity book 2 - (possibly ideas for 5 mktg pieces)
Week 10
- Work on brand Identity 2 booklets
Week 11
- 6. Brand Identity 2 - Present 16 logo concepts to group for critique
- 7. Brand Identity 2 - Present final logo to class for critique
Week 12
- Work on brand Identity 2 booklets
Week 13
- 8. Brand Identity 2 - Present 3 marketing piece concepts to group for critique
- 9. Brand Identity 2 - Present final marketing piece to class for critique
Week 14
- Brand Identity 1 - Test print all student booklets, fold and saddle-stitch.
Week 15
- Work on brand Identity 2 booklets
Week 16
- 10. Brand Identity 2 - Final Booklet Due & Presentation to class
- Final grades & course evaluation
