Page 11 - Applying the Brand to Marketing Material

Choose a fourth marketing piece to design.

Make sure it fits your brand and your brand's target market.What marketing pieces would your customers use and like? Which would reach them based on their lifestyle?

Look through the student sample books to get fresh ideas.

Tell us where and how your marketing piece will be used

Your booklet page should include a description of where your marketing piece will be used and how it will reach your target market. (look at the samples Pila Phool or Mochi for good examples of this)

Here is an example of what your page 11 could look like:

 

Your Marketing Piece Should Include

1. Logo
   
2. Brand colors
   
3. Tagline or a new headline that you write
4. Body Copy (where applicable)
   
5. Design elements, art and photos that communicate the brand and its benefits

 

Place your final design on page 11 of your booklet. Label your page.