Page 7 - Three Color Concepts for a Brochure or Direct-Mail Piece
For your first marketing piece I want you to design the covers (just the covers) of a brochure or direct-mail piece. Both pieces will be a foldable, but for now, just design the front cover to begin to develop your "brand look."
Design three (3) different concepts to present to the class. We will help you choose the best one. (Once you have your brand look finalized, you will apply it to four other marketing pieces on pages 8–12)
Make sure your concepts fit your brand and your brand's target market. Go back and review your competitor research and make sure you are designing something new and different.
Also, Look through the student sample books to stimulate your creativity.
Here is what your page 7could look like:
Your Brochure or Direct-Mail Covers Should Include
- Logo
- Brand colors
- Tagline or a new headline that you write
- Body Copy (where applicable)
- Design elements, art and photos that communicate the brand and its benefits
Place your three design concepts on page 7 of your booklet. Label your page.
How is a Brand "Applied" to Marketing Material?
Basically, everything you design looks like the brand standards that you created and defined in pages 1–6 of this booklet, and everything looks like it goes together.
Image how a Pepsi can would look if the work Pepsi was typeset in Times Bold all cap, yellow on a black background… would we think it was the real Pepsi brand and product? Or, would we question its authenticity?
Look at this sample and see how the Hershey brand is applied to the marketing material. Look how the designers have constantly used the logo, color, type, layout, and elements. All the pieces look like they go together, and all belong to the same brand.
