Page 8 - Foldable (and Mock-Up)

After your class critique, choose the best cover design and develop it into a full size, foldable, multiple-page brochure or direct mail piece.

Also Make a Full-Size Mock-up

You must also create a full-size mock-up of your brochure or direct-mail piece. I can help with this—just ask. I also have many sample to use as inspiration. Many students use the real-life samples to create their guidelines, then they add their own design work.

Tell us where and how your marketing piece will be used

Your booklet page should include a description of where your marketing piece will be used and how it will reach your target market. (look at the samples Pila Phool or Mochi for good examples of this)

Here is an example of what your page 8 could look like:

 

 

Your Marketing Piece Should Include

1. Logo
   
2. Brand colors
   
3. Tagline or a new headline that you write
4. Body Copy (where applicable)
   
5. Design elements, art and photos that communicate the brand and its benefits

 

Place your final design on page 8 of your booklet. Label your page.

 

Foldable Templates

Here are several template you may use to create your foldable. Feel free to customize them to be unique to your brand and your portfolio.

All templates are in InDesign, and are designed to be printed 2-sided on the color printer. Be sure use 11x17, heavier weight stock.

 

Single Fold - 8" x 10"
Download template: single_fold_8x10.indd (1.2MB)

 

Short Front Brochure
Download template: short_front_brochure.indd (1.3MB)

 

Brochure 3-Panel
Download template: brochure_3panel.indd (1.2MB)

Fold First… then cut to size

 

Accordion 4 Panel
Download template: accordion_4panel.indd (1.3MB)

 

Plus Fold
Download template: plus_fold.indd (1.1MB)

 

Plus Fold w/Coupon
Download template: plus_fold_coupon.indd (1.4MB)

More Foldable Ideas

Here are several foldable ideas for your brochure or direct-mail piece

 

 

Brochure Samples

 

 

Direct-Mail Samples