Page 9 - Applying the Brand to Marketing Material

Choose a second marketing piece to design.

Make sure it fits your brand and your brand's target market.What marketing pieces would your customers use and like? Which would reach them based on their lifestyle?

Look through the student sample books to get fresh ideas.

Social Networking Marketing Strategies

Also, consider conceptualizing, designing and describing a social marketing campaign for one of your marketing samples. We'll discuss this in class, but you can also read through the information om my Marketing Ideas web page.

Tell us where and how your marketing piece will be used

Your booklet page should include a description of where your marketing piece will be used and how it will reach your target market. (look at the samples Pila Phool or Mochi for good examples of this)

Here is an example of what your page 9 could look like:

 

Your Marketing Piece Should Include

1. Logo
   
2. Brand colors
   
3. Tagline or a new headline that you write
4. Body Copy (where applicable)
   
5. Design elements, art and photos that communicate the brand and its benefits

 

Place your final design on page 9 of your booklet. Label your page.