New Packaging Designs


Here are several packaged product redesigns I track. As with the logos I track, It's interesting to see which style and layout these companies use to define their packaging and brand's "look."


Why change a product's packaging?

Companies and organizations re-design their packaging, logos, web sites, and brand identity to reflect changes in their marketing campaigns, product offerings, target audience, media usage, and to keep up with ever-changing trends, styles, and consumer needs.


Mom's Best Naturals Cereals

moms best cereal redesign's brief article describing Mom's Best redesign with Minneapolis based HartungKemp/Kick.


Organic Valley Milk



Campbell's Soup and Dole Frozen Blueberries

packaging redesign




Celestial Seasonings Tea

tea re-design




Walmart's Great Value Drink Mix

re design




Westinghouse Light Bulbs

re design




Bookbinders Soup

re design




Crest Toothpaste

re design




Nutro Natural Choice Cat Food

2009, 2010