Illustration Concepts

Illustration 4


Hand In

  1. Final Illustration on appropriate paper/screen/file
  2. Student self-grading sheet: il_grading_sheets.pdf (58K)



  • Choose a commercial subject matter of your choice (think about your portfolio)
  • Must show me 3 examples of your choice currently in use in marketing material
  • Find reference and draw light pencil/digital lines on final drawing paper/screen



  • Medium: Prismacolor colored pencils, pen & ink, digital drawing or painting
  • Surface: White illustration paper 8.5” x 11”. (Instructor will provide), or screen
  • Size: 8" x 10", 10" x 8"
  • Color: Full color or B/W (depending on the needs of your brand identity project)
  • Hours to complete: 8–14 (you have approx. 12 hrs in class over 3 weeks)

Remember what makes a good book illustration…

  • Remain true to the story/brand and it's details
  • Deliver the story/brand in small chunks (don't try to tell the entire story in one illustration) (illustrate a paragraph or page of text at a time)
  • Emphasize one main element (make it larger than the rest)
  • Use a unique shape to grab the reader's eye (value contrast)
  • Use contrast to create depth (exaggerate lights and darks)
  • Use a unique illustrative style and texture to create interest
  • Simplify fine details (you don't have to draw everything you see)

Examples (Idea Starters)

Dropbox article with illustrations: (article 1, and article 2)


Ryan Ostrem
Ink and watercolor washes, 2014


Lexi Rox
Black and white colored pencil, 2014



Craig Kunce
Pen & ink and gray colored pencil on paper
(from the chapter book, Hope's Melody, by Jeanna Kunce)




Craig Kunce
Pen & Ink on paper
(from the chapter book, Darien and the Lost Paints of Telinoria, by Jeanna Kunce)