Projects 9–12 • Greeting Card
Hand In
- References
- B/W Rough
- Final Illustrations (cover and inside of card) on appropriate paper
- Full-size, folded, mockup of your greeting card
- Student self-grading sheet: il_grading_sheets.pdf (58K)
Group Work
- In groups, read this article (finding the right words) that discusses the essence of creating greeting cards.
- Then, choose a sample greeting card and answer the following questions:
- What is the message?
- Who is the target audience?
- What theme/mood is used to communicate the message to the audience?
- Are the elements the best choice to deliver the message to the audience?
- Is the artistic/design style the best choice to deliver the message to the audience?
- What do you like, what would you change?
- Prepare and present your ideas to class as a group.
Directions
Illustrate the cover and inside of a greeting card (two illustrations).
You may create your type by hand, or on the computer in InDesign.
You may choose your own theme and copy, or choose one of the following headlines: Smile! • You’re My Favorite Friend • Friends Forever • Smooooch! • Crazy about You! • A Great Big Hug for You! • Kisses for You • A Birthday Wish for You • Happy Birthday • Just Wanted to Brighten Your Day! Or, any other respectable and marketable headline you write yourself.
First, choose a theme to go with your headline. Then start sketching ideas. Don't limit yourself to basic ideas and concepts. This project will be graded on your ability to create a new, fresh, innovative, greeting card concept. Be original, and remember that quirky, funny, lively cards are what sell best!
- Elements: Choose a headline from above. Then choose 2—3 additional elements for your card. An element could be an animal, person, a garden, cake, or a pair of kissing fish.
- Medium: Your choice
- Surface: Appropriate for your medium
- Card size: 5" x 7" (1/4" bleed)
- Color: Full color—lively and have play value!
- Hours to complete: 15–20 (8 hrs in class, 12 hours homework over 3 weeks)
Mock up your Greeting Card
Create a real, life-like, moch up of your greeting card. You can actually use these!
Scan in your artwork and place them onto the template below:
Download template for A2 (4.25" x 5.5") greeting card: a2_ greeting_card.pdf (5.7MB)
Student Samples
