Great Packaging Design - Best Practices
GOAL: This tutorial demonstrates how to properly design great packaging. What works? What should you do. Fear not, the answers you search for are here.
Great packaging in a mini-commercial that sells your product to the customer as they stand before it in the supermarket or store aisle. What will influence them to reach toward a crowded shelf and choose your product over all the competitors?
Many considerations enter into getting a customer to choose your packaged product. These include: previous usage, previous advertising exposure, tasting it at a friend's party, hearing a friend liked it, wanting to try a new flavor, seeing its price fits their budget, remembering that their grandma used it, etc.
Your goal is to close the deal with your package design. Here's a few packaging tips and tricks to get you started down the right path.
Follow these tips and suggestions and you're well on your way to creating effective, informational, and influential packaging for your client. Good luck!