This tutorial demonstrates how to create a brand new, 3-dimensional, packaging design for a product.
Create one design first, then carry that design across 2 additional packages in the suite. Make sure they are consistent and look like they go together. The 2 additional packages could be additional flavors, products, sizes, etc.
Step-by-Step Instructions to create a packaging suite
- Choose a packaged product you would like to redesign.
- Take a photo of it to show the "before" state.
- Remove the labels, scan them, and place the file in Illustrator.
- I also took a picture on the cap so I could see how the previous designer designed it.
- Next, create your packaging template in Illustrator. Like this:
- Now you're ready to design
- Create your new design in Illustrator using the template as your guide
- Be sure to use all (or, almost all) the information on the original packaging
- I left a medium green line where the die-cut line would be. I'll use this as a guide when I cut it out.
- Next, print your packaging designs.
- and cut out your labels with an X-acto knife
- Using tape, or double-sided tape, attach your new label to the original bottle/can/package.
- I'd suggest mocking it up like I've shown, instead of trying to digitally mock it up in Photoshop—which isn't as easy as it may seem
- Once everything fits and looks good, make two more designs for your packaging suite.
- Your two additional designs can be different flavors, or different size packages, etc.
- You'll see below that I colorized my caps in Photoshop to match the labels. (I can show you how to do this)
- Photograph your final packaging suite—and you're done!
You could also use Illustrator's 3D rotate effect to create a 3D mock up like the one below. (Click here for a 3D mock up tutorial to refresh your memory)
And if you feel like being really fancy… set your three bottles into a scene: