SEO Marketing: Content is King

By CRAIG KUNCE

Before I even thought about trying to drive people to my web pages using SEO strategies, I invested a lot of time and energy creating a web site full of rich, valuable content that I thought people would want to read.

I suggest you do the same. What are you passionate about? What are you good at? What do you know a lot about? What did you study in college? Well, why not write about that?

I have a couple of decades under my belt running small businesses, practicing and teaching graphic design and art, and managing people and projects. I had all of these experiences that I wanted to share with my students and the rest of the world. So I began to write them down and build a web site to deliver to anyone who finds it helpful.

 

Offer Valuable Information

While everyones' tastes vary, your content should have the potential to gain a following. Hopefully it will also add some value to our society and enrich people's lives. Now, these may be lofty goals, but it's worth a shot, right?

Again, what are you knowledgeable about? What are you passionate about? If it's valuable to you, chances are it's valuable to others.

 

Offer Some Original Thoughts

I try to research, gather experience and outside opinions, and read as many articles and web pages as possible before I write about a topic or area of interest. Most people don't like to re-read the same top-ten list of dos and don'ts over and over again. I've spent plenty of time drudging through them myself. You have a mind, give the world a fresh perspective, or maybe just a different point-of-view to contemplate. You probably have more to offer than you think.

 

Stay Up-to-Date

Unless you're documenting past historical events, you should try to stay up-to-date in your field of study and let your web pages reflect this. Today's technology and ever-changing society demands that we keep our knowledge and skills relevant and current. Read a lot about your field. Talk to people to work and thrive in your field and use these interactions to generate new opinions and insights to share on your web pages.

 

Organize your Content by Topics

I like to focus my articles on one main topic or area of interests. Sometimes they begin as a group of related topics, and as they grow, I separate them into smaller, more focused topics. I feel this pairs nicely with SEO strategies (more about this later) and allows me to deliver it is small, digestible chunks of information.

 

Deliver your Topics in Small Chunks

I find it easier to remember, comprehend and digest several smaller, focused articles of information. This also helps readers who don't have a lot of time to read through smaller chunks of information over their coffee break, or between loads of laundry, or while waiting for their child's piano lessons to end.

 

String Together Small Chunks

I prefer to string my articles together to keep visitors reading and smoothly flowing from one article to the next. I try to make sure that the articles flow together and when combined, form a larger, topical category of interest.