Web Advertising


This tutorial discusses how to add web advertising to your clients' web sites.

A large number of web sites utilize web ads to generate additional revenue. As a savvy web designer, you should understand how this works and be able to offer it as an option to your customers and/or employer.

The process is fairly simple. Your results will depend, of course, on several things:

  • How many visitors your web site attracts each day.
  • How many of those visitors have a propensity to click the ads on your web pages.
  • Which types of ads are displayed on your site (some make more money per click than others).
  • and how your ad placement, size and type match your ad-clicking visitors.

Does it sound like a lot of variables… well, it is. It is a very complex machine that, surprisingly, works fairly smoothly.

I am purposely not going to mention any inside processes or procedures regarding the ad services industry. Primarily because it is a proprietary and competitive industry that protects itself. What I will tell you is the basics of the industry and how you can set up a client's web site to begin displaying advertising.


Who Offers Web Advertising?

The biggest player in the game is Google Adsense. They are the leaders in the field. Some other players are AdBrite, Bidvertiser, Chitika, Clicksor, Skimlinks, and eClickZ. I am not endorsing or promoting any of these--just reporting.


How it Works

Simply put:

  • You apply to open an account with one of the companies providing the ad service.
  • Once approved, you choose which size ads you want to display on your site.
  • Then build a div into your web site, and add the html code given to you by the company.
  • Then pick which ads you want to display on the site.
    Most companies allow you to choose which types and categories of ads show on your sites. Gambling, or dating sites not your thing? You can block those types of ads from displaying on your site.

That's it. They do the rest.

Once your ads are actively displaying, the company totals your ad revenue and simply mails you a check after you've reached a certain amount. Usually $50-$100.


So…When can I Quit My Job and Retire to my Beach House in Maui?

Well… not quite so fast there, young Jedi. Don't get too excited, too quickly. Web advertising takes a lot of time and SEO energy to be successful. Not to mention, you need to have content on your web site worth visiting, and ads that are worth clicking. The cool web site www.websitelooker.com tries its best to report how much revenue web sites make each day from advertising revenue. I know from personal experience that these figures are usually overstated. Sometimes by quite a bit!

On the brighter side, you can learn a lot about SEO tactics and about your visitor demographic by watching how much each web page generates in ad revenue. You'll become a better web designer--trust me.


Learn From Your Surroundings

The next time you're on a web page take a look around and see how many ads they are displaying. Where are they displayed? What size are they? Be aware of what others are doing and try to match their success.


Good luck!