Google's Responsive Ads

By CRAIG KUNCE

This tutorial discusses how I converted my fixed-size image ads to Google's responsive AdWords format.

Older fixed-size image ads

I used to use Google image ads to advertise my products. They were designed well but only fit into a certain size on a webpage. Here's an example of a fixed-size image ad. It is 300 x 250 pixels. It doesn't change.

fixed-size image ad

Newer Responsive ads

Google saw the advantage in offering a responsive ad when tablets and phones grew in popularity. So I switched to this format.

The responsive ad concept is pretty cool, and simple. It may not give you the exact design you want, but I conceded that I would have to give up a little to benefit from the responsiveness. I want my ads to be displayed across all types of devices.

First, Google asks you to enter your ad assets. These include.

  • A short headline
  • A long headline
  • A long description
  • Your business name
  • A url link when the ad is clicked
  • Three images (assets). One rectangle, one square, and one for your logo. These images have to be fairly large (1200 pixels) so they work well on high density screens

 

Here are the three image assets I used for an ad launching my new children's book:

google advertising assets

 

 

Here's where the magic happens. Google assembles your assests to build different size ads for different devices. Here are the results:

google responsive ads

 

Again, some don't look the best—they're text-heavy. But they are all responsive and they fit what everyone else is doing and seeing.

Try it for yourself.